Mastercard
Mastercard #TheHoleStory at The Open
Digital Lead / Producer for Octagon on Mastercard's #TheHoleStory video booth at The Open, Royal Troon, 2016.
- Role
- Digital Lead / Producer
- Agency
- Octagon
- Client
- Mastercard
- Year
- 2016
- Location
- Royal Troon, Scotland
What was the brief?
Mastercard invited golf fans at The Open to step up to the famous Postage Stamp hole and tell the story of the golf hole that is special to them, for the chance of a Priceless Surprise.
Scale and constraints
- The 145th Open at Royal Troon
- A branded booth in the Mastercard fan area
What was Kimber responsible for?
- Digital lead for the agency, Octagon, under Kimber Sykes Limited
- Designed the user journey and designed frames for the iPad booth software
- Delivered the booth software, hardware and on-site support
Technical and production highlights
- iPad video booth with terms, social sharing and recording flow
- Course imagery from Royal Troon used throughout the interface
- Data reporting after the event
