Foot Locker
Foot Locker Registration Plinth
Digital Lead / Producer for Octagon on Foot Locker's in-store iPad registration plinths for Gareth Bale and NBA Global Games prize draws, 2016.
- Role
- Digital Lead / Producer
- Agency
- Octagon
- Client
- Foot Locker
- Year
- 2016
- Location
- Cardiff, UK and Madrid, Spain
What was the brief?
Foot Locker needed in-store prize draw registration: a meet and greet with Gareth Bale at the opening of its new Cardiff store, and courtside tickets to the NBA Global Games in Madrid.
Scale and constraints
- Two campaigns: #RealDeal in Cardiff and the NBA Global Games Madrid 2016
- English and Spanish versions
- Free-standing branded plinths in store
What was Kimber responsible for?
- Digital lead for the agency, Octagon, under Kimber Sykes Limited
- Designed the registration software and frames
- Designed and built the plinths and set up the iPads
Technical and production highlights
- Registration with terms and conditions and photo capture
- Language selection for the Madrid store
- A gallery attract loop of Foot Locker product imagery
Related service: Digital Lead and Production
