Samsung
Samsung Galaxy A5 Netball Challenge
Digital Lead / Producer for Imagination on the Samsung Galaxy A5 Netball Challenge, an interactive game at Super Netball, 2017.
- Role
- Digital Lead / Producer
- Agency
- Imagination
- Client
- Samsung
- Year
- 2017
- Location
- Brisbane, Melbourne and Sydney, Australia
What was the brief?
For the Galaxy A5 launch, Samsung partnered with Super Netball. Fans played a physical netball challenge driven from the phone, then shared a branded action shot to win a device.
Scale and constraints
- High-profile Super Netball games in Brisbane, Melbourne and Sydney
- More than 300 fans per game
- A mobile footprint that packed into a single 40-foot semi-trailer
What was Kimber responsible for?
- Senior Producer for the agency, Imagination
- Oversaw the challenge software, screens and on-site delivery at each game
Technical and production highlights
- Players started the game on the Galaxy A5, then followed on-screen instructions to bounce, pass, lob or shoot
- A branded action shot shared to social media to enter the prize draw
- Fans queued around the stand at each game
Related service: Interactive Experiences
